Smartpixel's process allows us to plan, design, produce, implement and analyze successful marketing efforts that address specific business challenges. This methodology ensures that every job exceeds expectations with smart, creative solutions, which deliver measurable results. We don’t just rely on slick commercials, whiz-bang technology, super-targeted strategies or fresh, creative ideas. We create a perfect combination of all three – it’s the difference between completing a project versus producing successful, holistic, marketing solutions.

BASE - Market Research

The bedrock philosophy of Smartpixel is an understanding that each client's media requirements are unique. We listen very carefully to our client's needs and then use our understanding of the marketplace to assist our clients in formulating a set of practical milestones and achievable goals. We begin each project by confidentially discussing your needs and offering our methodology suggestions. Smartpixel cost-effectively gathers, analyzes, and delivers useful information on the rapidly changing opportunities in your marketplace.

We integrate a variety of information—demographic developments, competitive strategies, regulatory data, macroeconomic trends, and end-user preferences--into a coherent analysis that reveals business opportunities and obstacles.

FRAME - Strategic Planning

Media Planning is the process of designing the objectives and strategies for the use of media in a marketing program and selecting the media that will most effectively and efficiently reach your intended audience. Smartpixel will define a media solution by formulating media strategies and tactics. Certain schedules work best with different media. For example, the rule of thumb is that a print ad must run three times before it gets noticed. Radio advertising is most effective when run at certain times of the day or around certain programs, depending on what market you are trying to reach.

FILL - Media Mixing

Smart negotiations are the foundation of any successful buy. When coupled with accurate demographic targeting and monitoring we can make sure the buy is actually delivered. Through years of experience in advertising and marketing we have mastered the art of targeting our client’s desired consumers on all media channels regionally, and locally. From Traditional Advertising to New Media, we know how to increase your company’s revenue with an appropriate campaign.

START - Implementation

Living in such a media saturated world it is important that your company's advertising and marketing be of the highest quality to flawlessly deliver your message across to the consumer. The right creative implementation gives your company an opportunity to captivate, educate and engage the target audience.

It is important that we develop the right creative style for your advertising and marketing efforts. The right production and implementation will allow your message to become synonymous with your company and product, while speaking to your target demographic. Executing vibrant advertising campaigns fills the strategic framework with the right messaging to engage your targets.

BIND - Knowledge Transfer

Giving you the tools and skills to understand the media reporting and success metrics is vital to continued marketing success. Learning has become a core business process as companies become more complex. Staff members may change and the consistency of marketing is crucial to long term success.

In order to ensure that knowledge is not lost, it is important for us to document and train staff if necessary. Complex media plans require comprehensive documentation and knowledge transfer. Our ability to facilitate an immediate knowledge transfer based on the specific marketing methodologies binds the knowledge to your company.

TUNE - Media Upkeep

Monthly maintenance and update of design, construction and web architecture for main and all sub-pages of your site; including updates of databases, HTML code, JAVA code, forms text, and text links. You tell us how it should look and function and we take it from there.

Pay Per Click monitoring and Adjustments - After your campaign has been created, we'll monitor your keywords on a weekly basis and make adjustments to keywords and the ads to ensure that your CTR and positional are as optimized as possible.

Budget Monitoring and Adjustments - We will also monitor cost per click (CPC) to ensure that the focus is on your most effective keywords. Using our own expertise as well as the power of our online tools , we can make adjustments as necessary to fit whatever budget you choose.