Making Off-Plan Projects Easier to Understand

Buying a property that has not yet been built can be challenging. Floor plans are abstract. Renderings are static. Key details are often difficult to compare or visualize.

SmartPixel was created to address this gap. By using interactive 3D environments, teams can present unbuilt projects in a way that is easier to explore, compare, and understand before construction is complete.

Inspired by Video Game Technology

As highlighted by PME MTL, SmartPixel’s approach borrows from the video game industry. Interactive environments allow users to move through a project, examine units, and explore surroundings intuitively.

Using SmartPixel’s technology, teams can compare unit layouts, view perspectives from different floors, understand parking access, and explore shared amenities. The experience is designed to feel natural and responsive, similar to navigating a digital world rather than reviewing static materials.

“We developed interactive features that make it possible to compare plans, explore views, and understand how a project will feel once completed,” explains Hadrien Laporte, Founder and CEO of SmartPixel.

Designed for Touch and Live Interaction

These experiences are typically deployed on touchscreen displays, ranging from smaller formats to large interactive walls. Touch interaction allows users to move freely through the environment, adjust viewpoints, and focus on what matters most to them during a discussion.

This approach supports live conversations. Rather than following a fixed presentation, teams can respond to questions in real time and adapt the experience to each visitor.

A Focus on New Construction, With Broader Applications

SmartPixel works primarily with developers selling new, unbuilt residential projects. This includes large-scale developments where clarity and consistency are critical throughout the sales process.

At the same time, similar interactive approaches are being explored in other sectors, including engineering, infrastructure, and energy. In these contexts, interactive visualization helps communicate complex systems clearly to non-technical audiences.

Looking Ahead

As noted in PME MTL, SmartPixel continues to refine its technology, improving visual quality and expanding how interactive tools can support decision-making throughout the real estate lifecycle.

The core idea remains consistent. When projects are complex or unbuilt, interactive visualization helps people understand faster, compare more confidently, and make better-informed decisions.

About SmartPixel

SmartPixel creates interactive digital experiences that help real estate teams present and sell unbuilt projects clearly. The platform is used in sales galleries and demo environments to explore buildings, units, and surroundings through touch-based interaction.