Why Launch Week Matters

The first two weeks of a project launch set the tone for the entire campaign. Buyers form first impressions quickly.

If screens lag, data mismatches appear, or visuals don’t load cleanly, confidence drops before the conversation begins.

Great sales teams know launch readiness is not luck. It is a checklist.

1. Verify Your Source of Truth

Before any presentation goes live, make sure the CRM, pricing sheets, and interactive sales app are all pulling from the same dataset.

  • Cross-check every unit’s status and metadata.
  • Update images and floorplans to reflect the final approved visuals.
  • Run a test filter search for each key configuration type.

A clean database prevents embarrassing mismatches that derail buyer trust.

2. Rehearse the Full Buyer Journey

Walk through the entire experience as if you were the client.

  • Does the introduction screen tell the project story within 60 seconds?
  • Do transitions between videos, app navigation, and printed collateral feel seamless?
  • Are there moments where you or your reps need to fill gaps verbally?

Anything that causes hesitation in rehearsal will slow the real meeting.

3. Prepare the Environment

The gallery setup should match the professionalism of the product.

  • Calibrate touchscreens and adjust brightness for lighting conditions.
  • Remove login steps or interface clutter.
  • Confirm sound levels for intro videos.
  • Ensure backup USB or Wi-Fi connections in case of network issues.

Technical distractions can undo weeks of preparation.

4. Train Every Rep, Not Just the Tech Lead

Every salesperson should be able to run the presentation start to finish without assistance.

  • Hold two internal run-throughs before opening.
  • Create a quick reference sheet for common filters, amenities, or views buyers ask for.
  • Test the “save and share” or “email summary” feature on each device.

When the app works but the rep hesitates, buyers still lose confidence.

5. Audit and Adjust After the First Week

Track what real visitors do.

  • Which filters or buildings are used most?
  • Are there repeated questions that the visuals should already answer?
  • Which steps take too long?

A post-launch review keeps momentum strong for the following weeks.

Final Tip

A strong launch isn’t about perfection. It is about consistency and control. When your data, visuals, and team move in sync, buyers notice. They feel it before the first tap.‍

Get your team ready with SmartPixel. Book a demo and see how a unified sales platform simplifies launch prep.